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Expanding the scale production of startups is a challenge that every company must face. It can bring a series of advantages such as increased market share, reduced costs, and higher revenue. In the process of scaling up, it’s crucial to comprehensively consider the following six factors:
1. Diversifying Product Lines
To attract more customers, startups and manufacturers need to continuously innovate and expand their product lines. They should research market demands, understand customer needs and purchasing habits, and engage with manufacturers to develop competitive new apparel products. Startups can also consider introducing other popular products through partnerships, acquisitions, leveraging their brand, and marketing capabilities to boost sales. By broadening product lines, enhancing competitiveness and market share, the goal of scaling up is achieved.
2. Exploring New Markets
Expanding a business scale not only relies on increasing apparel product lines but also involves exploring new markets. While holding a certain market share, startups can seek new development opportunities in new regions or markets. Hence, companies need to research the national market to seize more opportunities, negotiate with manufacturers to expand sales scope, and increase market share.
Simultaneously, startups should keep pace with and adapt to industry developments, avoiding lagging behind competitors. They should launch new products and services in the market competition, optimize operations, improve management, develop industry resources, meet customer demands, and consistently enhance business competitiveness.By doing these, scale and profits will be expanded and increased.
3. Optimizing Production Processes
Optimizing production processes can help reduce costs and enhance production efficiency. Manufacturers aim to enhance efficiency and economic viability by researching production processes, increasing automation, improving production line layouts, and optimizing human resource allocation, among other strategies. This not only increases company profits but also enhances the company’s image and market competitiveness, achieving the goal of scaling up. Throughout this process, it is essential to introduce new technologies. Both businesses and manufacturers need to continually keep up with the development of new technologies, employing them to enhance productivity and gain a larger market participation.
4. Optimizing the Supply Chain
For businesses, the supply chain is a highly significant factor. Enhancing the supply chain can improve efficiency on multiple levels. The key elements are collaborating with manufacturers to optimize procurement and transportation processes, streamlining inventory, and shortening delivery cycles. Through these measures, costs can be reduced, and efficiency increased.
5. Expand Human Resources
Human resources are an indispensable aspect of a company’s growth, and the core of technological competition lies in competing for talent. By expanding human resources, businesses can achieve better production efficiency and higher commercial achievements.
Startups and manufacturers need to intensify their efforts in recruitment, training, and incentives to improve employees’ professional skills and work quality. They should develop a comprehensive training program that encompasses new employee training, middle management training, senior management training, etc. These training programs should cover various departments and positions within the company, ensuring comprehensive development for the employees.
Startups should develop individual career development plans for employees based on their strengths and interests. Regular communication and feedback sessions should be implemented to understand the needs and aspirations of employees, providing them with appropriate training and development opportunities. Simultaneously, companies should encourage employees to participate in industry conferences, seminars, and networking events to enhance their professional knowledge and perspectives. It is essential to establish a fair and scientific performance evaluation system to provide clear work objectives and assessment criteria. Through regular performance assessments, employees can comprehend their job performance and areas for improvement.
6. Marketing
Marketing is one of the crucial means for startups to expand their scale. By engaging in marketing activities, a company can boost brand awareness, expand sales channels and market penetration, and then acquire more market share. Companies can adopt various marketing strategies such as discounts, advertising, conferences, forums, etc., based on market and customer demands. Livestreaming is also a common and highly effective marketing method. Companies should capitalize on holidays like Double 11 for apparel marketing, communicate with manufacturers, and ensure proper post-sales services.
Not every livestreaming will be successful. To sell more products, the following points need to be noted. Firstly, if I am a manufacturer of women’s apparel, it’s important to clearly inform users that we are the original manufacturer. This allows users to perceive discounted pricing, serving as a hidden attraction to encourage continued viewing.
Secondly, many manufacturers believe that selecting very attractive hosts is crucial, but that’s not necessarily the case. It’s important to choose hosts who understand dressing well based on the product’s characteristics. When hosts demonstrate excellent outfit coordination during livestreaming, it can attract consumers to make purchases or entice clothing store owners to place wholesale orders.
Finally, the livestreaming should exude its own unique style. For instance, humorous or eloquent presentation styles, or mature, elegant, or intellectual dressing styles. All these aspects should be continuously developed according to the product.
There are numerous ways for startups to collaborate with manufacturers to expand their scale. Both parties need to align the company’s actual situation with the current environment. The startups need to consider various operational aspects such as sales, market, customers, products, technological processes, resources, and service support. They also need to analyze the weaknesses and threats posed by competitors, social environment, and customer demands in the external environment, as well as the strengths and development opportunities internally. All in all, scaling up requires startups and manufacturers to work together.
